Your website is the first step where people will recognize you and your product as a brand entity. Thus it is very important that you design your website well so that more people are attracted to your website and in turn increases the footfall and revenue of your website. It is very important that one keeps on updating the website as per new rules and regulations and as per customer tastes. Precisely, change is good! However there are some website owners who once create their website do not change their designs and they continue with the old designs. However they are unable to foresee that the website is getting outdated compared to the new websites. This is the time when visitors who are in search of something new, will get annoyed and bored when they visit your website.
It is very important that you keep your visitor hooked on to your website so that you can turn him into a prospective customer and with his reference get other customers as well. This is the time when you should consider changing your website design into something more updated and attractive. Before changing the design of a website let us discuss few important cons of website designs that may annoy and keep your customers away.
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1. Back ground wallpaper of the web site
You might have noticed that some web sites have a dark colored back ground with dark colored fonts which make the posts illegible. Also a black back ground along with white text is very annoying and is stressful to the eye. It has been noticed that websites which have a dark colored back ground is not very well perceived by prospective customers. Instead a light colored back ground with a dark is very soothing to the eye and can be read clearly. Try out this technique and see the number of footfall increase. Also the text should not be too small or too large. It should be of a convenient sixe which visitors can read conveniently.
2. Pop up advertisements
Pop up advertisements are the most annoying thing that visitors might face while visiting a website. Suppose you are trying to read some information very accurately and suddenly a pop up appears from nowhere, it breaks the concentration of the person. Pop ups also make some visitors believe that the website is just trying to advertise its products forcefully to customers and they do not care about other features.
3. Non transparent information
It sometimes happens that the website owner is so much conscientious about the website back ground, its color and the get up that they forget to mention the major information which is actually the theme of the website. Visitors visiting the website for that bit of information keep on searching in vain. Sometimes the contact information is also overlooked by the website owner and not provided. It should be remembered that a visitor will not spend his whole life in your website- he will take just a few seconds. So information which is on the website has to be crisp, clear, simple and informative along with all the relevant details.
4. Background music
Some websites have background music that is unnecessary. Visitors visit the site in search of information and continuous back ground music may irritate the visitors. Music also tends to distract the visitors and they may not visit your website after the first time.
5. Flash designs
Flash designs are convenient for animations and cartoons but they are not suitable for corporate websites. Flash contents also take a great time for loading. Time is valuable and people will not wait for long for your design to load. They may end up leaving your site and visiting another. In fact, visitors who use devices like I phones or I pads will not be unable to open the flash messages in their devices at all. This can be very annoying.
6. Where to search
If visitors have to keep on searching for the search button, it makes surfing the website very annoying. The search buttons need to be placed in proper places which visitors can locate easily. Social buttons like orkut and face book also makes it very monotonous. The best thing is to make your website easy, complicated and informative.
Basically you are designing a website for people so you can attract them and generate more revenue. So it is important that you design the site as per their tastes and liking and not as what you like. Hence, following the above steps will help you to generate more footfalls to your sites.